Features

• Purple pigment formula neutralizes brassy and yellow tones

• Infused with argan oil for deep conditioning

• Sulfate-free and paraben-free formula

• Color-safe for blonde, silver, and highlighted hair

• Vegan and cruelty-free

Description

This luxurious purple shampoo is specially formulated to eliminate unwanted brassiness and yellow tones in blonde, silver, and highlighted hair. The innovative purple pigment system counteracts brassy undertones while the rich argan oil infusion deeply moisturizes and strengthens hair. The sulfate-free formula gently cleanses without stripping color, leaving hair with enhanced brightness, incredible shine, and a soft, silky feel. Suitable for all hair types, this shampoo helps maintain cool, ashy tones between salon visits.

Directions for Use

1. Wet hair thoroughly with warm water

2. Apply a small amount of shampoo to hands and work into a rich lather

3. Massage gently into scalp and hair, focusing on areas with brassiness

4. Leave on for 3-5 minutes to allow purple pigments to neutralize yellow tones

5. Rinse thoroughly with cool water

6. For best results, follow with Argan de Luxe conditioner

7. Use 1-2 times per week or as needed to maintain desired tone